Snow Day
https://www.youtube.com/watch?v=o2P5E7cFt9s
Intro
Ask about peoples favorite memories from a snow day
Everyone still has an inner child still in them
Nike wants to capitalize on this and star power to sell winter clothing
How is this shown in the commercial?
Ethos
Nike is know for its star power
Point out all stars in commercial
Show how using stars gains popularity and fan base
Thermal Protection
Talk about how setting and climate show effectiveness of material
Discuss facts about material and new tech
How this brings in new customers
Funny parts
How each character is introduced
Jokes between characters
Conclusion
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